9to5 Seating had a great NeoCon this year! Despite the lower attendance for the show overall, the buzz over 9to5 Seating at this year’s show was electric.
This year, 9to5 Seating moved to a new and larger showroom (Ste. 1095) reflecting our growth, passion and values that continue to drive us. The larger space allows 9to5 Seating to display our broad portfolio of products as well as entertain and host events, like our Monday night Sips + Seating party!
Also, this year, 9to5 Seating won two prestigious product design awards for the HÅG Capisco: the Interior Design Magazine’s HiP Award and Metropolis Magazine’s MetropolisLikes x NeoCon award. 9to5 Seating is proud to receive these two distinguished awards and will continue to add more high design products to our portfolio, like Jax, Kip, Mila and Sol.
9to5 Seating is honored to announce two more prestigious awards for the innovative seating product, HÅG Capisco—the Interior Design’s HiP award and the MetroposLikes from Metropolis magazine. Both honors were announced at NeoCon 2021, to recognize the very best in pioneering design.
HÅG Capisco’s unique ergonomic design has made the chair an international award winner for decades. The HÅG Capisco allows for self-directed comfort, encouraging movement and natural repositioning with supportive treaded foot plates on the base. Designed with a curved seat to promote organic upright positioning, it strikes a perfect natural angle to extend the spine and opens the chest, for comfort and beating fatigue.
Interior Design’s HiP award recognizes innovative products and highlights achievement in product design. MetropolisLikes from Metropolis magazine spotlights groundbreaking design from around the world.
“We are proud to receive the prestigious HiP and MetropolisLikes awards for the HÅG Capisco. These awards exemplify 9to5 Seating’s continued commitment to providing high design products.” said Dara Mir, President and CEO of 9to5 Seating. “We can’t wait to reveal the new products we have planned for our portfolio.”
9to5 Seating will be returning to NeoCon in person this year. The seating leader plans to unveil a new showroom that reflects the approach to their award-winning product design: inspiring design, versatile, flexible and comfortable.
9to5 Seating’s new showroom was created by acclaimed Chicago design firm Kuchar Design Studio with the goal of creating a clean, “gallery” feel that can be embellished and modified over time. With curved platforms and rugs in natural shapes, the space aims to be both modern and inviting, in synch with the brand’s seating.
The new space uniquely expresses 9to5 Seating’s design direction, where products can be used for different purposes throughout the course of a day. According to Sarah Kuchar, owner and creative director of Kuchar Design Studio, “the flow of color through the space – a nod to the brand’s name – was inspired by daylight from morning to night, moving from warm tones to cool and back to warm just as the sun rises and sets.” Vignettes with tinted glass backdrops create a sense of the changing light of a day. Throughout the showroom, this motif of morning-to-night serves as a backdrop to task, conference and lounge seating.
“We’re excited to unveil our new showroom and showcase some versatile design touches this year in the return to NeoCon,” said Dara Mir, President and CEO of 9to5 Seating. “The new space allows us to highlight the design-centric offerings including the HÅG Capisco, Vox and Dash multi-purpose series, new wood leg bases options for the Lilly and Jax collections and the award-winning Sol, Mila and Jax lounge series.”
Visit 9to5 Seating at NeoCon in suite 10-95 to see the new showroom and product updates. Also, mark your calendars and come party in the new showroom Monday, Oct 4, 4 p.m. RSVP with your 9to5 Seating Representative.