9to5 Seating will be returning to NeoCon in person this year. The seating leader plans to unveil a new showroom that reflects the approach to their award-winning product design: inspiring design, versatile, flexible and comfortable.
9to5 Seating’s new showroom was created by acclaimed Chicago design firm Kuchar Design Studio with the goal of creating a clean, “gallery” feel that can be embellished and modified over time. With curved platforms and rugs in natural shapes, the space aims to be both modern and inviting, in synch with the brand’s seating.
The new space uniquely expresses 9to5 Seating’s design direction, where products can be used for different purposes throughout the course of a day. According to Sarah Kuchar, owner and creative director of Kuchar Design Studio, “the flow of color through the space – a nod to the brand’s name – was inspired by daylight from morning to night, moving from warm tones to cool and back to warm just as the sun rises and sets.” Vignettes with tinted glass backdrops create a sense of the changing light of a day. Throughout the showroom, this motif of morning-to-night serves as a backdrop to task, conference and lounge seating.
“We’re excited to unveil our new showroom and showcase some versatile design touches this year in the return to NeoCon,” said Dara Mir, President and CEO of 9to5 Seating. “The new space allows us to highlight the design-centric offerings including the HÅG Capisco, Vox and Dash multi-purpose series, new wood leg bases options for the Lilly and Jax collections and the award-winning Sol, Mila and Jax lounge series.”
Visit 9to5 Seating at NeoCon in suite 10-95 to see the new showroom and product updates. Also, mark your calendars and come party in the new showroom Monday, Oct 4, 4 p.m. RSVP with your 9to5 Seating Representative.