President Dara Mir, was recently featured in the Fall 2017 issue of the USC Viterbi magazine. Dara Mir, a 2002 Industrial & Systems Engineering graduate, shares the unique vertical integration story of 9to5 Seating and features the major reshoring effort we have focused on for the past five years.
“‘We’re bringing back manufacturing to the States,’ said Mir, whom Ernst & Young selected as a ‘2016 Entrepreneur of the Year’ for Greater Los Angeles.”
How does one chair manufacturer provide a quality product and deliver value? By controlling the internal supply chain from manufacturing to end sales, in order to improve every detail of the chair manufacturing process. Check out the video and go on a tour of our facilities to experience how we have more than 10 operations under one roof. In the video, you’ll be able to take a glimpse at how the difference is in the details here at 9to5 Seating.
9to5 Seating launches new brand campaign to underline its dedicated approach to providing quality and value to its customers, by ingraining the approach in every aspect of its operation.
The objective of the brand campaign is to communicate the company’s new tagline, “The difference is in the details” both internally and externally. 9to5 Seating worked with a Los Angeles boutique marketing agency to explore the company’s culture, mission, values and positioning. An internal brand campaign will be launched to staff, while consumers will experience a campaign that allows them to visualize the brand’s new tagline.
Dara Mir, President of 9to5 Seating said, “Our new company tagline emphasizes how 9to5 Seating is steadfastly committed, at every point in our operation, to provide the best quality and value for our customers. We believe that by sweating the small stuff and doing all the little things right, we’re able to offer a better chair at a better value. We think that’s pretty huge.”
This campaign follows the success of the latest advertising campaign, “The Secret is Out,” which focused on the unique company history, its vertical integration and reshoring priority of 9to5 Seating. The campaign was launched in Business of Furniture magazine and was also featured at this year’s NeoCon. The new brand campaign includes digital and social media promotion.