Go behind the scenes

How does one chair manufacturer provide a quality product and deliver value? By controlling the internal supply chain from manufacturing to end sales, in order to improve every detail of the chair manufacturing process. Check out the video and go on a tour of our facilities to experience how we have more than 10 operations under one roof. In the video, you’ll be able to take a glimpse at how the difference is in the details here at 9to5 Seating.

 

9to5 Seating Launches New Brand Campaign

 

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9to5 Seating launches new brand campaign to underline its dedicated approach to providing quality and value to its customers, by ingraining the approach in every aspect of its operation.

The objective of the brand campaign is to communicate the company’s new tagline, “The difference is in the details” both internally and externally. 9to5 Seating worked with a Los Angeles boutique marketing agency to explore the company’s culture, mission, values and positioning. An internal brand campaign will be launched to staff, while consumers will experience a campaign that allows them to visualize the brand’s new tagline.

Dara Mir, President of 9to5 Seating said, “Our new company tagline emphasizes how 9to5 Seating is steadfastly committed, at every point in our operation, to provide the best quality and value for our customers. We believe that by sweating the small stuff and doing all the little things right, we’re able to offer a better chair at a better value. We think that’s pretty huge.”

This campaign follows the success of the latest advertising campaign, “The Secret is Out,” which focused on the unique company history, its vertical integration and reshoring priority of 9to5 Seating. The campaign was launched in Business of Furniture magazine and was also featured at this year’s NeoCon. The new brand campaign includes digital and social media promotion.

For more information and view our new video.

 

 

What’s New at NeoCon 2017

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We had a great NeoCon and want to thank our staff and everyone who visited the showroom. NeoCon requires a lot of planning and work but our dedicated team helped bring it all together.

This year, we launched our “The Secret is Out” campaign and from the traffic in the showroom, we can tell the message was well received. We wanted showroom visitors to learn more about what makes up our secret: our unique story, our reshoring effort, the vertical integration of our manufacturing process, forward thinking in terms of design and operations, and, of course, our people.

From our showroom update, display of new 2018 products and updated 2017 products, brand video playing on the showroom monitors, launch of our brand new website and Chair Designer 2.0 the unique story and positioning of 9to5 Seating was definitely loud and clear!

If you missed us at NeoCon, you view some of the event’s highlights below and download our “What’s New at NeoCon” brochure here, to view our upcoming 2018 products.

Till next time!

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The Difference is in the Details

Our unique story, our dedication to our process, our vertical integration are only a few elements of what makes 9to5 Seating different. We couldn’t fit all of it into one video (we have enough to make a documentary), but this brand new video is our attempt to draw the curtains back and tell you more about our story and what makes us unique. Click to play our brand new video and learn more about how the difference is in the details.

Neocon 2017

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9TO5 SEATING CONTINUES TO LOOK TOWARDS CUSTOMER SOLUTIONS FOR NEOCON INSPIRATION

 

9to5 Seating, a leading office seating manufacturer, is emphasizing ways in which it can help customers plan for the future at NeoCon 2017. Informed by customer demand, 9to5 Seating is launching new products and a brand new website and Chair Designer.

“We are excited to reveal all the new things happening with 9to5 Seating at this year at NeoCon,: said Dara Mir, President of 9to5 Seating. This year, we’re focusing on our high design products, such as our Sol, Luna, Acclaim, Core, Diddy and Zoom series. We’re also highlighting our Sophie lounge series.”

While Sol, Luna, Acclaim, Core, Diddy and Zoom are the showcased items, 9to5 Seating will reveal five brand new chair series that will launch in 2018. You can visit the showroom to see the new mod-style lounge chair, two ergonomic task chairs, a new conference chair, as well as a new product category 9to5 Seating will be entering: a K-12 chair.

In addition to showcasing the high design products, 9to5 Seating will be launching a brand new website with newly designed Chair Designer in time for NeoCon. Both the website and Chair Designer allow for easier usability, flexibility and the ability to spec projects and track orders.

“The new website and Chair Designer are more aligned with the direction we’re going- more design focused and always centered around the customer experience,” said Mir. “We think everyone is going to be impressed with the new website and our Chair Designer with all its features, configuration options and graded upholstery choices. The best part is that you can save and download the project specs.:

Visit 9to5 Seating during NeoCon at their Chicago showroom, #10-109 Merchandise Mart, 10th floor, to learn more about the latest offerings for 2017. Check out the new website and Chair Designer at www.9to5seating.com.